Product packaging. Mailer designed and illustrated by Abel Ngala.
No Cain™
Credits
Photographer - Wendy Ngala & Florence Ngala
Cinematographer - Ori Evans & Charlie Jensen
Production Support - Makayla Boucher
Founder - Abel Ngala
Creative Director - Abel Ngala
No Cain™ is a brand and product studio I founded during college. Its ethos aims to ease the transition from childhood to adulthood — the ‘quarter-life' years. Drawing on my birth name and the biblical tale of Cain and Abel, the brand's identity plays on the tension between youthful innocence and adult responsibility. I led the creation of the brand’s visual and verbal identity, including logo design, product development, packaging, campaigns, and a cohesive digital presence.
No Cain™ wordmark.
No Cain™ brand marks.
No Cain™ brand colors. Subtle maturation of the primary colors.
No Cain™ brand mascot. Illustrated by Abel Ngala.
No Cain™ vignette released ahead of clothing drop.
No Cain™ brand Stylescape.
Collection of Instagram stories from various No Cain™ projects.